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The Web is a powerful, interactive communications medium that, when effectively used, can help propel a company to success. The purpose of a Website is to attract visitors and keep those leads and prospects looking for specific products, services or information so that they turn into new customers. A Website presents a company to the world, portraying either a professional, reliable business image or leaving behind a shoddy, amateurish perception. The site will be key in establishing a company's corporate identity, while also building customer loyalty to that company. Many companies, both large and small, have put up embarrassing Websites, allowing their site to contain errors they would never allow to go out in print.
Today's top 100 Websites have much in common, including few graphics, fast download times, high contrast text, abundant white space and little multimedia or background imagery. In other words, these successful sites have kept it simple. It is important to keep in mind, however, that the appropriate mix and style of graphics will depend on your industry, your brand positioning and other objectives unique to your venture. For this reason, each BPStartup Package client is assigned a personal BPStartup Advisor to assist them in achieving the perfect balance.
A Great Website Should : |
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The best Websites establish their brand by creating an exceptional user experience, making sure that the essence of the company is accurately portrayed. A flower shop needs to present a different image than a law firm or an accounting office. Our experienced Website developers are experts at creating great Websites for businesses like yours. When your company vision is combined with a personal BPStartup Advisor's insight, your corporate identity and Web presence will be properly showcased. |
