BulletProof

Business Plans

BulletProof Home
Sample Plan
Cover Pages
Executive Summary
The Enterprise
The Market
Operations
The Organization
Key Risks/Time Line
Prospective Financials

Up Link

Up Link
Industry Profile
Market Size
Target Market
The Competition
Sales Approach
Promotion
Industry Profile

TouchTop Technologies, Inc.

THE MARKET

"Next years demand for notebooks that house LCD displays will be so huge, desktop vendors won't have the materials left over to make the 12 to 18 inch panels for desktop PC's"

 IDC Analyst Eric Buckingham, Via Ziff Davis

REVENUE OBJECTIVES

TouchTop Technologies' revenue objectives are as follows:

*1998 Revenue assumes first license agreement is executed by January, 1998.

**See "Summary of Significant Forecast Assumptions" in Section V of this business plan for revenue recognition policy and other pertinent information.

INDUSTRY PROFILE

The information display market is capital intensive, highly concentrated, and growing at an impressive rate.  The average AMLCD plant costs over $1 Billion.  Producers get a facility capable of producing about 100,000 12.1" units per month, assuming yields of around 75%.  Worldwide capacity at these plants, including passive LCD plants, is currently in excess of 20 million 12.1" units per year.  Liquid Crystal Displays out sell all other flat panel display systems by a margin of 10 to 1.  According to the Society of Electron Devices International, AMLCD production capacity is  expected to reach 40 million 12.1" units by the year 2000.  

The biggest challenges facing the AMLCD producers can be broken down into four areas:

  • High Cost of Manufacturing
  • Limited Viewing Angle
  • Response Time
  • Maximum Viewing Size

As indicated previously, TouchTop Technologies' Light Emitting Dry Crystal Display System overcomes these barriers by enormous proportions.  The top five AMLCD producers worldwide spent more than $1.3 Billion in 1995 for research and development of the next generation display device.  Despite this sizable investment, no clear successor to AMLCD has been developed.  Driving the producers' rationale for continued investment is an ever increasing, and currently unsatisfied, demand for larger, thinner, clearer, and faster display devices by consumers.

The Market 8.

Contact Webmaster@bulletproofbizplans.com with comments or questions regarding this site. 
© Copyright 1996-1999,
BulletProof Business Plans, Inc. , All rights reserved.